Wildlife Player Journey
Creating a management platform to deliver customized gaming experiences.
The problem
In order to provide meaningful, personalized experiences for their players, Wildlife develops a series of internal tools for game creators to provide those experiences. Player Journey is one of those tools: its goal is to enable the game creator to ellaborate an interdependent set of actions and conditions based on the player's behavior, being able to create specific paths for each player profile.
The process
I was the solo designer for this entire project, managing direct relationship with business owners, product managers, engineering team and Other stakeholders. I also managed research and insights, doing interviews, workshops and user testing sessions for continuous improvement. In practice, I was able to manage and implement the end-to-end design process for the entire project.
The results
The project has been released recently, so results are still being measured.